Indian Matrimony with Privacy Options - Mohabbatein | Privacy Policy

This Privacy Policy was last updated on 6th June 2024 

Important Privacy Information  

In order to use the Website, we may ask you to enter your email, name, date of birth, gender,  location (city and country), marital status, height, add your photo and answer several questions  about your habits, hobbies, professional activity, education. We will also automatically collect  from your device language settings, IP address, time zone, type and model of a device, device  settings, operating system, Internet service provider, mobile carrier, hardware ID, Facebook  ID, and other unique identifiers. We need this data to provide our service, analyse how our  customers use the Website and to measure ads. 

For improving the Website and serving ads, we use third party solutions. As a result, we may  process data using solutions developed by our selected suppliers. Therefore, some of the data  is stored and processed on the servers of such third parties. This enables us to (1) analyse  different interactions (how often users make purchases, what products and subscriptions our  users viewed); (2) serve and measure ads (and show them only to a particular group of users,  for example, only to male users). 

When you create an account on the Website and choose your religion, you manifestly make  this information public to other users of the Website. We will process such data on this basis.  

Please read our Privacy Policy below to know more about what we do with data, what data  privacy rights are available to you and who will be the data controller. If any questions remain  unanswered, please contact us at +971502470906 or



This Privacy Policy explains what personal data is collected when you use the website located  at: (the “Website”) and the services provided through it (together with the  Website, the “Service”) and how such personal data will be processed. 

By using the Website, you promise us that (i) you have read, understand and agree to this  privacy policy, and (ii) you are over 18 years of age. If you do not agree, or are unable to make  this promise, you must not use the Website and the Service. In such case, you must (a) delete  your account using the functionality found in “Settings” on the Website (where this functionality  is available), or contact us and request deletion of your data; (b) leave the Website and not  access or use it; and (c) cancel any active subscriptions or trials by clicking “Unsubscribe”  button in settings, or contacting us at 

DPR” means the applicable data protection rules and regulations of the United Arab Emirates “Process”, in respect of personal data, includes to collect, store, and disclose to others.


Mohabbatein Matrimony LLC-FZ, Business Center 1, M Floor, The Meydan Hotel, Nad Al  Sheba, Dubai, United Arab Emirates will be the controller of your personal data. 


We collect data you give us voluntarily (for example, email address, name, gender, date of  birth, marital status, country, city). We also may receive data about you from third parties (for  example, when you sign in via Facebook). We also collect data automatically (for example,  your IP address, device type, etc.). 

2.1. Data you give us 

When you register for and/or use the Website and the Service, you provide us with information  about yourself, for example, your photo, email address, name, date of birth (age), gender, city,  country and height. You can also submit optional information such as your photos, if you have  or do not have children, if you want to have children, your height, attitude toward smoking and  drinking, education, languages, areas of interest, field of activity, occupation, professional  status, religion and ethnicity. This information will be public to Website users. We may also  ask you to answer some questions relating to lifestyle and relationships. You can provide us  with your email when you contact our support team. 

We may conduct customer surveys and collect feedback on the satisfaction with the Website  from time to time. If you agree to participate, we can ask you to provide your phone number  and time zone in order to contact you and discuss issues you have with the Website or receive  your feedback. We may record the phone calls with our support team to assess the quality of  assistance, provided that we notify you prior to such a record and obtain your consent (where  the consent is legally required). 

To ensure the safety and integrity of our services and prevent unauthorised behaviour, we  may process the content of messages (including photos) exchanged through our Website and  Service. This helps us identify and address any potential violations of our community  guidelines. 

2.2. Data provided by third parties 

When you decide to sign up using with your social media account (for example, Meta  (Facebook) or Google), we will get personal data from such social media account. This  includes your name, user ID, profile picture, username, gender, age range, language, country,  friend list, email address, and any other information you have made public. 

Meta lets you control the choices you made when connecting your Meta profile to the Website  on their apps and website page. 

Google lets you remove access granted to the apps, please visit Google Permissions to  remove access granted to the apps. 

2.3. Data we collect automatically: 

2.3.1. Data about how you found us 

We collect data about your referring app or URL (that is, the app or place on the web where  you were when you tapped/clicked on our ad). 

2.3.2. Device and Location data 

We collect data from your device. Examples of such data include language settings, IP  address, location, time zone, type and model of a device, device settings, operating system,  Internet service provider, mobile carrier, hardware ID, and Meta (Facebook) ID.

2.3.3. Usage data 

We record how you interact with our Website. For example, we log what pages you have  viewed, the features and content you interact with, how often you use the Website, how long  you are on the Website, your purchases, your taps on certain areas of the interface, the  features. 

2.3.4. Advertising IDs 

We collect your Apple Identifier for Advertising (“IDFA”), Identifier for Vendor (“IDFV”) or  Google Advertising ID (“AAID”) (depending on the operating system of your device) when you  access our Website from a mobile device. You can typically reset these numbers through the  settings of your device’s operating system (but we do not control this). 

2.3.5. Transaction data 

When you make payments through the Website, you need to provide financial account data,  such as your credit card number, to our third-party service providers. We do not collect or  store full credit card number data, though we may receive credit card-related data, data about  the transaction, including date, time and amount of the transaction, the type of payment  method used. 

2.3.6. Cookies 

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  Cookies can be either session cookies or persistent cookies. A session cookie expires when  you close your browser and is used to make it easier for you to navigate our Website. A  persistent cookie remains on your hard drive for an extended period of time. We also use  tracking pixels that set cookies to assist with delivering online advertising. 

Cookies are used, in particular, to automatically recognise you the next time you visit our  Website. As a result, the information, which you have earlier entered in certain fields on the  Website may automatically appear the next time when you use our Website. Cookie data will  be stored on your device and most of the times only for a limited time period. 


We process your personal data: 

3.1. To provide our Service 

This includes enabling you to use the Website in a seamless manner and preventing or  addressing Website errors or technical issues. As a result of such processing, we will use your  email, for example, for sending you the information about your purchase. 

3.2. To customize your experience 

We process your personal data, such as age, gender, location to adjust the content of the  Website and provide content tailored to your personal preferences. For example, we may  show you users from the relevant locations, of the same (or almost the same) age group and  users that correspond to your preferences. We may also use the information provided by you  during the questionnaire on relationship and lifestyle to make the most suitable match to you.  As a result of such processing, you get access, for example, to educational courses designed  for your goals.

3.3. To manage your account and to provide you with customer support 

We process your personal data to respond to your requests for technical support, Website  information or to any other communication you initiate. For this purpose, we may send you,  for example, notifications or emails about, the performance of our Website, security, payment  transactions, notices regarding our Terms of Use or this Privacy Policy. 

3.4. To communicate with you regarding your use of our Website 

We communicate with you, for example, by push notifications or by emails. These may include  reminders or other information about the Website. As a result, you will, for example, receive a  push notification that a new feature has been deployed in the Website. To opt out of receiving  push notifications, you need to change the settings on your device. To opt-out of receiving  emails, you should click unsubscribe link in the footer of each email. 

The services that we use for these purposes may collect data concerning the date and time  when the message was viewed by our Website’s users, as well as when they interacted with  it, such as by tapping/clicking on links included in the message. 

We use WhatsApp ticketing system to handle customer inquiries. When you send us inquiries  via contact form or via email, we will store the details provided by you via WhatsApp ticketing  system, which enables us to track, prioritize and quickly solve your requests. 

3.5. To research and analyse your use of the Website 

This helps us to better understand our business, analyse our operations, maintain, improve,  innovate, plan, design, and develop the Website and our new products. We also use such  data for statistical analysis purposes, to test and improve our offers. This enables us to better  understand what categories of users use our Websites. As a consequence, we often decide  how to improve the Website based on the results obtained from this processing. For example,  if we discover that users choose certain features of the Website, we may focus on improving  the category or decide to remove it. 

To analyse how visitors use the Service and to measure the effectiveness of some ads we  use Google Analytics, a web analysis program of Google. On Google Analytics we get, in  particular, information on the data you enter on our Website and users’ interactions within the  Website. Google allows you to influence the collection and processing of the information  generated by Google, in particular, by installing a browser plug-in, available here. You can  read more about how Google uses the information here

We use Google Analytics to track your behaviour on our Website. In particular, it helps us  collect data about your clicks and taps, mouse movements, scrolling, and allows to keep track  of your actions to reveal the full picture of what happens on the Website so we can identify  ways to improve your user experience.  

We also use HotJar, a user behaviour analytics tool that helps us understand how you are  interacting with your Website through session replays and heatmaps. You can read more  about how HotJar uses information 

3.6. To send you marketing communications 

We process your personal data for our marketing campaigns. As a result, you will receive  information about our products, such as, for example, special offers or new features and  products available on the Website. We may show you advertisements on our Website, and 

send you emails for marketing purposes. If you do not want to receive marketing emails from  us, you can unsubscribe following instructions in the footer of the marketing emails. 

3.7. To personalize our ads 

We and our partners use your personal data to tailor ads and possibly even show them to you  at the relevant time. For example, if you visited our Website, you might see ads of our products  in your Meta’s feed. 

How to opt out or influence personalized advertising 

iOS: On your iPhone or iPad, go to Settings > Privacy > Apple Advertising and deselect  Personalized Ads. 

Android: To opt-out of ads on an Android device, go to Settings > Privacy > Ads and enable  Opt out of Ads personalization. In addition, you can reset your advertising identifier in the same  section (this also may help you to see less of personalized ads).  

macOS: On your MacBook, you can disable personalized ads: go to System Preferences >  Security & Privacy > Privacy, select Apple Advertising, and deselect Personalized Ads. 

Windows: On your laptop running Windows 10, you shall select Start > Settings > Privacy  and then turn off the setting for Let apps use advertising ID to make ads more interesting to  you based on your app activity. If you have other Windows version, please follow the  steps here 

To learn even more about how to affect advertising choices on various devices, please look  at the information available here

Browsers: It is also may be possible to stop your browser from accepting cookies altogether  by changing your browser’s cookie settings. You can usually find these settings in the “options”  or “preferences” menu of your browser.  

Google allows its users to opt out of Google’s personalized ads and to prevent their data from  being used by Google Analytics

We value your right to influence the ads that you see, thus we are letting you know what  service providers we use for this purpose and how some of them allow you to control your ad  preferences. 

We use Meta (Facebook) pixel on the Service. Meta (Facebook) pixel is a code placed on  the Service collecting data that helps us track conversions from Meta (Facebook) ads, build  targeted audience and remarket to people who have taken some action on the Service (for  example, made a purchase). 

We use Meta (Facebook) Ads Manager, which allows us to choose audiences that will see  our ads on Meta or other Meta products (for example, Instagram). As a result, more of our ads  may show up while you are using Meta or other Meta products (for example, Instagram). 

Meta also allows its users to influence the types of ads they see on Meta. To find how to  control the ads you see on Meta, please go here or adjust your ads settings on Meta.

Google Ads is an ad delivery service provided by Google that can deliver ads to users. In  particular, Google allows us to tailor the ads in a way that they will appear, for example, only  to users that have conducted certain actions with our Website (for example, show our ads to  users who have made a purchase). Some other examples of events that may be used for  tailoring ads include, in particular, visiting our Website. Google allows its users to opt out of  Google’s personalized ads and to prevent their data from being used by Google Analytics. 

3.8. To process your payments 

We provide paid products and/or services within the Website. For this purpose, we use third party services for payment processing (for example, payment processors). As a result of this  processing, you will be able to make a payment and we will be notified that the payment has  been made. 

All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
  • not pass any debit/credit card details to third parties.
  • appropriate steps to ensure data privacy and security including through various hardware and software methodologies.
  • However (website) cannot guarantee the security of any information that is disclosed online.
  • is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties different rules regarding the collection and use of your personal information may apply. You should contact these entities directly if you have any questions about their use of the information that they collect.

To enable the purchase and to process your payments we use TELR PTE LTD, payment  processing provider. 

The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore, the Customers’ are encouraged to frequently visit these sections to be updated about the changes on the website. Modifications will be effective on the day they are posted.

3.9. To enforce our Terms of Use and to prevent and combat fraud 

We use personal data to enforce our agreements and contractual commitments, to detect,  prevent, and combat fraud. As a result of such processing, we may share your information  with others, including law enforcement agencies (in particular, if a dispute arises in connection  with our Terms of Use). 

3.10. To improve our Website and support user safety within the Service 

To maintain the safety and integrity of the Service and prevent unauthorised behaviour, we  employ a combination of automated systems and a team of moderators to monitor and review  user accounts, including photos, as well as the content of messages exchanged through our  Website and Service. This review process is conducted to identify content that indicates  breaches of our Terms of Use. 

Additionally, we use personal data, i.e. users’ photos, to power machine learning algorithms  and facilitate their self-improvement. This enables us to ensure the safe operation of the  Service by reviewing and automatically approving profile photos and photos within messages  that adhere to our guidelines. 

The processing activities described above may lead to refusal of access to our Service. In  addition, we have a human-moderated appeal system in place which ensures your right to  have a human review of any automated decision related to safeguarding the platform. 

3.11. To comply with legal obligations 

We may process, use, or share your data when the law requires it, in particular, if a law  enforcement agency requests your data by available legal means. 


In this section, we are letting you know what legal basis we use for each particular purpose of  processing. For more information on a particular purpose, please refer to Section 3. 

We process your personal data under the following legal bases: 

4.1. your consent 

Under this legal basis we will, for example, send you marketing communications. You have  the right to withdraw your consent any time by using the unsubscribe link in the footer of our  emails. 

4.2. to perform our contract with you; 

Under this legal basis we: 

  • Provide our Service (in accordance with our Terms of Use)
  • Customize your experience
  • Provide you with customer support
  • Communicate with you regarding your use of our Website
  • Process your payments

4.3. for our (or others’) legitimate interests, unless those interests are overridden by your  interests or fundamental rights and freedoms that require protection of personal data; 

We rely on legitimate interests: 

  • to communicate with you regarding your use of our Website

This includes, for example, sending you email or push notification to notify you that we have  released a new product or reminding to finish a purchase. The legitimate interest we rely on  for this purpose is our interest to encourage you to use our Website more often. 

  • to research and analyse your use of the Website

Our legitimate interest for this purpose is our interest in improving our Website so that we  understand users’ preferences and are able to provide you with a better experience (for  example, to make the use of the Website easier and more enjoyable, or to introduce and test  new features). 

  • to personalize our ads

The legitimate interest we rely on for this processing is our interest to promote our Website in  a reasonably targeted way. 

  • to enforce our Terms of Use and to prevent and combat fraud

Our legitimate interests for this purpose are enforcing our legal rights, preventing and  addressing fraud and unauthorised use of the Website, non-compliance with our Terms of  Use. 

  • to improve our Website and support user safety within the Service

Our legitimate interest for processing user profile information and the content of messages  exchanged through our Website and Service, including for the use of user photos in machine  learning algorithms to process users photos is to enhance the safety and security of our  Service, prevent and respond to illegal, malicious, and unauthorised activity. This includes 

reviewing and automatically approving profile photos and photos within messages that adhere  to our guidelines, ensuring a safer environment for all users. 

4.4. to comply with legal obligations. 

4.5. We process special categories of personal data, such as religion, on the basis that you  manifestly make this data public. 

  1. With whom we share your Personal Data 

We share information with third parties that help us operate, provide, improve, integrate,  customize, support, and market our Website. We may share some sets of personal data, in  particular, for purposes and with parties indicated in this Privacy Policy. The types of third  parties we share information with include, in particular: 

5.1. Service providers 

We share personal data with third parties that we hire to provide services or perform business  functions on our behalf, based on our instructions. We may share your personal information  with the following types of service providers: 

  • data analytics providers (Google Analytics, Hot Jar etc)
  • communication service providers (Twilio etc)
  • marketing partners (Meta, Google ADS etc)
  • payment service providers (TELR PTE LTD)

5.2. Law enforcement agencies and other public authorities 

We may use and disclose personal data to enforce our Terms of Use, to protect our rights,  privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to  requests from courts, law enforcement agencies, regulatory agencies, and other public and  government authorities, or in other cases provided for by law. 

5.3. Third parties as part of a merger or acquisition 

As we develop our business, we may buy or sell assets or business offerings. Customers’  information is generally one of the transferred business assets in these types of transactions.  We may also share such information with any affiliated entity (e.g. parent company or  subsidiary) and may transfer such information in the course of a corporate transaction, such  as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely  event of bankruptcy. 

  1. How you can exercise your Privacy Rights 

To be in control of your personal data, you have the following rights: 

Accessing / reviewing / updating / correcting your personal data. You may request a copy  of, as well as updating and correcting your personal data collected during your use of the  Website by contacting us at].  

Deleting your personal data. You can request erasure of your personal data by sending a  request at or by using the “Delete my data” functionality available  in settings (where this functionality is available).

When you request deletion of your personal data, we will use reasonable efforts to honour  your request. In some cases, we may be legally required to keep some of the data for a certain  time; in such event, we will fulfil your request after we have complied with our obligations. 

Objecting to or restricting the use of your personal data. You can ask us to stop using all  or some of your personal data or limit our use thereof by sending a request at  

Additional information for EEA-based users: 

If you are based in the EEA, you have the following rights in addition to the above: 

The right to lodge a complaint with supervisory authority. We would love you to contact  us directly, so we could address your concerns. Nevertheless, you have the right to lodge a  complaint with a competent data protection supervisory authority, in particular in the EU  Member State where you reside, work or where the alleged infringement has taken place. 

The right to data portability. If you wish to receive your personal data in a machine-readable  format, you can send respective request to us as described below. To exercise any of your  privacy rights, please send a request to 


We do not knowingly process personal data from persons under 18 years of age. If you learn  that anyone younger than 18 has provided us with personal data, please contact us  at 


We may transfer personal data to countries other than the country in which the data was  originally collected in order to provide the service set forth in the Terms of Use. and for  purposes indicated in this Privacy Policy. If these countries do not have the same data  protection laws as the country in which you initially provided the information, we deploy special  safeguards. 

In particular, if we transfer personal data originating from the EEA to countries with not  adequate level of data protection, we use one of the following legal bases: (i) Standard  Contractual Clauses approved by the European Commission (details available here), or (ii)  the European Commission adequacy decisions about certain countries (details  available here). 


We may modify this Privacy Policy from time to time. If we decide to make material changes  to this Privacy Policy, you will be notified by available means such as email and will have an  opportunity to review the revised Privacy Policy. By continuing to access or use the Website  after those changes become effective, you agree to be bound by the revised Privacy Policy. 


We will store your personal data for as long as it is reasonably necessary for achieving the  purposes set forth in this Privacy Policy (including providing you with the access to the  Website). We will also retain and use your personal data as necessary to comply with our legal  obligations, resolve disputes, and enforce our agreements.


Various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that  relies on a technology known as a DNT header that sends a signal to websites visited by the  browser user about the user’s DNT preference. You can usually access your browser’s DNT  option in your browser’s preferences. 

We currently do not support “Do Not Track” requests because no DNT standard has been  adopted. 

Our third-party services may collect information about you and your online activities over time  and across our Website and other online properties. These third parties may not change their  tracking practices in response to DNT settings in your web browser and we do not obligate  these parties to honour DNT settings. To determine whether any of the third-party services  honour the “Do Not Track” requests, please read their privacy policies. 


You may contact us at any time for details regarding this Privacy Policy and its previous  versions. For any questions concerning your account or your personal data please contact us  at +971 502470906 or